Ziyad Sayadi

Communications Manager · DDB Riyadh

• Lead the planning and coordination of integrated communication campaigns across digital, social and offline channels.
• Contribute to communication and campaign strategy through audience insights, market analysis and cultural trend identification.
• Develop activation mechanics and engagement frameworks for social media campaigns, on-ground activations and integrated marketing initiatives.
• Facilitate brainstorming sessions with creative, content, design, media and production teams to develop campaign concepts and solutions.
• Conduct market research, competitor analysis and social media benchmarking to support campaign planning and strategic recommendations.
• Assist in the ideation and management of visual asset and photography libraries for government-sector projects.
• Spearhead innovative approaches to agency credentials, pitch presentations and technical proposals.
• Serve as the Riyadh-based coordination point supporting Adam&EveDDB London on initiatives related to NEOM and Qiddiya.

Senior Communications Executive · DDB Riyadh

• Supported the development and execution of integrated communication and marketing campaigns for public and private sector clients.
• Participated in campaign planning, creative ideation and activation development across digital and offline channels.
• Conducted market research, audience analysis, competitor reviews and social media benchmarking to inform campaign recommendations.
• Prepared detailed creative briefs, inspiration materials and campaign development documents with the creative teams.
• Contributed to pitch presentations, proposal materials and new business opportunities.
• Supported the planning and execution of experiential activations, social media initiatives and branded events.

Communications Executive · DDB Riyadh

• Managed day-to-day client communication and project coordination across multiple accounts.
• Supported campaign development through research, benchmarking, ideation and content planning.
• Prepared client presentations, reports, meeting summaries and project documentation.
• Conducted market and competitor analysis to identify trends, insights and communication opportunities.
• Coordinated with internal creative, content and production teams to ensure timely delivery of campaign assets.

Co-founder · Munchies Co, Tripoli

• Co-founded and ran a burger restaurant in Tripoli with my brother during the pandemic.
• Developed and executed marketing strategies to expand the customer base and build brand awareness across social and other channels.
• Set up and managed the CRM system and customer database, and oversaw daily operations.
• Built supplier relationships, negotiating terms and pricing for long-term collaborations.

Master of Marketing Strategy & Data Analytics · Paris School of Business

State-registered RNCP Level 7 title “Manager Produits et Marketing” (no. 35960), awarded November 2023.

Thesis: Uncovering OpenAI’s Potential to Enhance User Experience: The Future of Marketing in the Age of Artificial Intelligence. ChatGPT’s role in marketing, from personalisation, automation and segmentation to ethical and responsible AI, based on a survey across the USA, France and Lebanon plus a literature review.

Bachelor of Banking & Finance · Beirut Arab University

Thesis: a practical guidebook to trading cryptocurrencies and NFTs.

Cowork4EU, Erasmus+ · Prague University of Economics and Business

“International Coworking and Entrepreneurial Management”, with TU Dortmund, Privatuniversität Schloss Seeburg and Paris School of Business. Developed a concept coworking space for university students with a full business model: launch, marketing and sales.

Marketing history workshop · Museum of Brands, London

University study visit on the history of marketing and its perspectives.

Market Research and Consumer Behavior · IE Business School (Coursera)